This Case Study lays out step-by-step approach towards redesigning a website keeping user-accustomed website standards intact; so as to improve user-interaction and eventually boost conversions. — TLDR- Too Long (but please) Do Read. Let’s begin: For any user-driven e-commerce website, a consistent digital experience not only helps to carve a strong brand identity for user but also enables them to seamlessly perform the task, and this makes the website more “usable”.